Sales Knowledge: Organisational Growth

Growth is not about how much you earn or how much you spend. It is a multi-faced question to be answered. 

Some of the few questions are:
– Are you cutting the salary check without any delay year after year?
– Are you able to pay all the bills before the net period?
– Are you able to sustain the revenue if not growth?
– Are you able to increase the headcount?
– Are you able to provide a salary hike every year?
– Are you able to achieve all the above even during a bad revenue year?

If the answer is “yes” to all the above, then you are running the company with a very well calculative strategy. 

But can we grow just with the above? No. We cannot. What do we need then?

We need innovative ideas. 

But if your innovative idea is going to pull you down on any of the above, then that idea is a liability rather than an asset.

Ideas are split into two.

– Idea potential
– Idea achievement

Idea potential is the ability to propose novel and creative innovations. But, Idea achievement is the ability to implement those ideas. Idea potential can become daydreams. There is nothing to lose out of it. But, idea achievement is a risk-taking measure. It may alter all your current operations together. Idea achievement can be achieved, only with sustainable revenue growth.

As per Forbes information, a company fails to take off to the next level is due to the wrong association of Idea potential and Idea achievement to be present in the same mind.

So an idea achiever must take only calculative risk. It will not just end up with the failure of the idea achiever alone. It may end up shaking the very base of the existence of the company itself.

Idea potential comes from the most creative people. Idea achievement comes from the most operational people.

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