Sales Knowledge – Let us wait attitude

The biggest reason for many failures is keeping things on the to-do list for a longer time. We fail to understand that others are fighting at the back to fill the gap in your “longer-period.”

Others make longer periods into shorter periods for the clients, and so the client goes with them.

Success requires constant review to make sure that we connect all dots without missing even one.

We feel elated when we get one such success!!!

Practically do we need a Strategist alone? *

The best question in the current entrepreneurial world is, “Do we need a Strategist?” 

We can conclude with an answer only if we analyze this situation in-depth. Let us break this into two major divisions of an IT Company. The Sales team and the Development team.

Let us take the Sales Team into our analysis first. If we bring a Strategist into the team, then they will say the following:

  1. I want independence
  2. I will form the strategy
  3. If that strategy gets implemented correctly, we can generate revenue.

Now on the Development team:

  1. I want independence
  2. I want to implement what I have learned in my previous companies
  3. If that strategy gets implemented correctly, we can develop projects seamlessly

The above sentences will always give very high confidence in our growth. But the situation will change if the following happens:

Sales side:

  1. I will train someone to implement my strategy
  2. So that person is responsible for the result and revenue and not me.
  3. If that person fails, then we need to change that person and bring in a new one.
  4. And this change happens on every failure.

Development side:

  1. I will train someone to implement my strategy
  2. He should handle the projects
  3. He is responsible for the utilization and realization
  4. I am not here to handle escalations and failures. 

It is better not to have such a Strategist incurring the amount of expenditure and time. What is the use of their strategy if they do not know to implement it or do not want to implement it?

In a Small and Medium Company, a strategist who doesn’t know to implement or doesn’t want to implement the strategy is a burden. On the other side, if the company is funded or loaned, then they don’t need to account for this expenditure loss because it is not their money going to get wasted. If a company runs on its revenue, this loss due to the expenditure is the loss of profit.

If a Strategist is not aware of implementing the strategy or not considering it as their responsibility, then it is always better to hire executives/developers to run the team.

This situation makes much sense during the current situation in the industry. The ultimate goal is to generate revenue with or without a Strategist.

The company was formed and running successfully with an already existing strategy. If we bring in a New Strategist to implement a new strategy, then that change must bring in new revenue. Else that change is a waste of time and money.

Unless the current strategy is not generating any revenue, the new change should not overturn the existing strategy

*My opinion